It is no secret that the fashion industry is toxic for the environment. But did you know it makes up a larger percentage of global greenhouse gas emissions than aviation and shipping combined? We acknowledge the part we play in this issue. Starting 2023, BIA is taking full responsibility for unavoidable emissions by compensating every pair of jeans produced.

Protecting the climate is important to BIA, which is why we encourage our customers to follow our care instructions (Denim Do's & Don'ts) to ensure your jeans last as long as possible and to help support small businesses fighting against fast fashion. If you are interested in doing more for the climate, we suggest looking into how to take responsibility and offset your own emissions!